Our Expertise

PBMBD in a nutshell
PBMBD Snapshot.pdf
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Business Development

  • Product scouting out - Product evaluation.
  • Portfolio strategy: line extension, innovation, market & scientific approach
  • Partnership, alliance and distributorship: identification and approach, terms and conditions of business alliances, negotiation.
  • Licensing in/out
  • Commercial & business development (B to B).
  • Alliance Management support
  • Fund raising
  • Commercial & business development (B to B).

Strategy & Marketing

  • Strategic analysis, Market and situation analysis, Business plan writing
  • Business & market intelligence including companies, products, regulations
  • Market surveys, trends, competitive landscape
  • Product: technical analysis, product evaluation, Target Product Profile, SWOT, product development, life-cycle management
  • Planning: strategic plan, marketing plan

Marketing and commercial operations assistance

  • Product strategy : marketing plan, positioning, forecast, budgets and business accounts
  • Commercial and sales strategy: business goals & objectives, plan, targeting, operational budgeting, sales and promotion plan.
  • Congress and trade show attendance, professional networking opportunities
  • Communication: PR, KOLs and bodies relations, communication strategy and supports.